May 30, 2020
It's necessary for a self-employed independent creative to turn a profit. Profit motive legitimizes your freelance practice as a business. In this episode I define what profit motive is, why it's important for your success, how to know if you have a profit motive, and what the IRS looks at to determine if...
May 24, 2020
To attract better clients, position yourself as a high-value creative partner. How you approach a client discovery meeting, how you price, how you approach your process, the risks you’re willing to take… all of these, and more, work together to establish your value in the eyes of your client.
May 16, 2020
A strategy-level discussion about reach, frequency, momentum, and risk as an all around approach in your self-promotion and marketing efforts.
May 9, 2020
Freelancers have so many options for self-promotion and marketing online. Are local business listings like Yelp, YP.com, Manta and Alignable good for getting more business? It depends. I unpack some pros and cons of signing up with local business directories, share my own story, and number of alternatives that might be...
May 1, 2020
Are you feeling pressured by influencers, businesses, and your clients to stop charging for your creative work during the crisis? In this episode I expand on 3 reasons why giving away your creative services for free is a horrible idea: economy, resiliency, and value. States are beginning to open up. Are you ready? As...