Jan 28, 2021
A book review
and discussion of why aesthetics matter in business, commerce,
communication, and branding. I describe the difference between
aesthetic principles — the form (or visual) language — and the idea
of personal or corporate style/aesthetic. And I explain why the
work you create for your clients is valuable...
Jan 21, 2021
As a freelance
creative, you get to design your own success. Your whole life
relies on your ability to achieve your professional objectives, so
success isn't optional. Setting significant goals is one of
the most powerful things you can do to accelerate your business.
Here are essential insights and a strategic approach...
Jan 15, 2021
Scammers are
highly creative in who and how they target. No one is exempt. This
creative project scam, in which the scammers pose as businesses or
start-ups to target independent creatives, has been circulating in
various forms for more than 15 years. I share my first experience
with this scam, what I learned, and how...
Jan 7, 2021
I share a few
of my rules and business policies which have helped me build a
successful freelance business. These have kept me from making bad
decisions. Some have been formed on the fly and others have been
established as the result of a sad situation. Some are simply
common sense. No matter what the impetus is for...