Sep 19, 2019
Keeping good clients isn't automatic. Most freelancers will agree that it’s easier to hold onto an established relationship than begin a new one. And it’s less work to retain a client than to pursue a new one. While it’s necessary to market to potential clients, freelancers should make every effort to keep the good clients they have. Why? Profitability! They will spend far more time and money marketing to new clients than to maintaining their existing ones.