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Freelance Road Trip Podcast is by a freelance designer for freelance creatives, and talks about everything they didn't teach you in design school but should have if you want to build an accelerate a creative business. The podcast is a companion to the Freelance Road Trip program for creativepreneurs, and drops every week on Thursday, sometimes on Friday, and occasionally on Saturday.

Sep 19, 2019

Keeping good clients isn't automatic. Most freelancers will agree that it’s easier to hold onto an established relationship than begin a new one. And it’s less work to retain a client than to pursue a new one. While it’s necessary to market to potential clients, freelancers should make every effort to keep the good clients they have. Why? Profitability! They will spend far more time and money marketing to new clients than to maintaining their existing ones.