Aug 15, 2024

Freelancers often struggle with time management and task management, project management, and getting things on time. We don’t get things done when we don’t know what to do next or where to begin. And we don’t know what to do next when there are so many urgent things we need to do. Most of us live cluttered lives....

May 28, 2024

What makes the difference between working project by project or creating work that is significant, sustainable, and advances your clients’ enterprises as well as your own? Do how you do business and how you conduct yourself in your business make a difference in the types of clients you attract and the caliber of your...

Apr 30, 2024

A key to your long-term success as a freelance creative is to work with the kinds of clients you’re best suited to serve. And a key approach to attracting those clients is to establish your value proposition — a statement that clearly sets you apart from your close competitors. Value is what makes you attractive to...

Mar 21, 2024

In this episode, Alvalyn discusses the importance of establishing and maintaining an “abundance” mindset for achieving career and creative success. She emphasizes how success is not limited by resources, but is instead created through taking action, setting goals, and plotting strategies. It’s necessary to...

Feb 22, 2024

Case studies help position freelance creatives as strategic problem solvers, rather than technicians or wrists. They present the client's problem, document and record the creative process, and showcase research findings, insights, and process to demonstrate problem-solving capabilities. In this episode I highlight...